-------------
In this Issue
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$$ Top Sponsor Ad
$$ Table of Contents
$$
Publishers' Notes
$$ Elite Signups
$$ Quote of The
Week
$$ Sponsor Ad
$$ SubscribeMe.net Ads
$$ Feature
Article - Google AdSense Rewards Content with Advertising
Revenue
$$ Get F*ree Ezine Ads
$$ Sponsor Ad
$$ 2nd
Feature Article - S*pam -- How Much Will it Cost Your Business?
$$
Ezine Gallery
$$ Contact Us
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** Publisher's
Notes:
--------------------------------
Welcome to all - current and new - subscribers to The
24 Karat
Marketer! Thank you for subscribing to our
ezine.
Well, I'm back in the saddle again... so to speak :). Was
a great
trip, went to 19 states and 1 province in 3 weeks.
Got tired of truck stop
food, showers ended up being few
and far between and the chit chat between
some of the
truckers... well, we ended up turning the damn thing off, it
was
so bad.
It's nice to be home though... I really missed the interaction
from you
guys and my other programs. I think I'll be catching
up until NEXT
July! LOL
I want to apologize to anyone who emailed me prior to July 27.
My email
server had a small problem and I was unable to retrieve
anything prior to
that date.
Thank you!
Michelle
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** Feature
Article
--------------------------------
Google AdSense Rewards Content with Advertising Revenue
By Shelley Lowery
If you've been looking for an easy way to increase your
website's
revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue
program that is
taking the Internet by storm. It was
specifically designed to enable content
rich sites to
increase their advertising revenue simply by
displaying
Google AdWords ads.
Google AdSense makes selling advertising space easy, as
they handle
everything for you. With access to a database
of 100,000 advertisers, you'll
never have to worry about
finding advertisers for your website again.
The concept is simple. If you have a quality site that
provides content,
such as articles, you may qualify to
display Google AdWords text ads on your
web pages. If your
site is approved, you will receive a portion of
the
pay-per- click payment.
The great thing about Google's sophisticated advertising
system is that
the ads that display on your web pages are
relevant to your content. They
scan each page to determine
what your page is about and display the ads
accordingly.
This will increase your click-through rate considerably,
as
relevant text ads combined with quality content are
highly
effective.
Although the AdSense program is free to apply, your site
will be
reviewed and must be approved in order to begin
displaying the ads.
As there have been many sites turned down, you'll need to
ensure your
site meets Google's criteria prior to applying.
You can find the guidelines
at the following web address:
https://www.google.com/adsense/policies
They're basically looking for quality sites offering
content. The
keywords here are "quality and content." If
your site is under construction,
loaded with advertising
and/or broken images and links, don't even waste your
time
applying, as you won't be accepted. However, if you have a
quality
site and provide your visitors with content, you
will most-likely be
accepted.
The more content pages you have, the more advertising
revenue you can
make. It's really that simple. If you don't
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AAHealth - Health and Fitness oriented articles, including
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AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll
not only
receive new article submissions delivered to your
email, but you'll also have
access to the archives which
contain thousands of quality articles.
Once you've located articles that are relevant to your
website, simply
create a page for each. For example, if you
find ten appropriate articles,
you can create ten new
content pages in which you can display Google AdWords
ads.
Not only will you be adding valuable content for your
visitors, but
you'll also increase your website's traffic
and revenue. It's a win-win deal
no matter how you look at
it.
Once your site has been approved, you simply select the
style of ads
you'd like to display and paste the code into
your web pages where you'd like
the ads to display.
Although all of the ads are text ads, there are currently
four layout
options to select from:
Standard 468 x 60 banner format (displays up to 2 ads)
Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the
"skyscraper" ads
placed toward the top right side of your
page or the "Leaderboard" ads placed
at the top of the page
generally will provide a higher click-through rate
than the
other two styles.
However, each page is different and will produce different
results. For
this reason, you may want to test your pages
and display the style that
produces the highest click-
through rate.
Once you begin displaying the ads on your website, you can
visit Google
and log in to your account to see how the ads
are performing. You can view
the number of impressions,
clicks, click-through rate and your
earnings.
If you're concerned about displaying ads that may compete
with products
or services you're promoting, Google offers
an option to filter out unwanted
ads. In addition, you can
display the ads along with any affiliate programs
you may
be promoting, as long as the ads don't look like Google
ads.
Google AdSense is the hottest advertising revenue program
on the
Internet. Isn't it about time you got paid for your
content?
Copyright © Shelley Lowery
About the Author:
You have permission to publish this article electronically,
in print, in
your ebook or on your web site, free of
charge, as long as the author bylines
are included.
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** 2nd Feature
Article
--------------------------------
Spam -- How Much Will it Cost Your Business?
By Shelley Lowery
According to a recent study conducted by Ferris Research, a
market and
technology research firm specializing in
messaging and collaboration, Spam
will cost U.S. businesses
over $10 billion in 2003.
Spam not only clogs our servers and in-boxes, but it also
costs us hours
and hours of lost time in productivity.
Although the estimated cost of Spam focuses mainly on lost
productivity,
this picture may be much broader than you
realize.
Some of the more popular email providers, such as AOL
(America Online),
Yahoo! and Hotmail, are now utilizing
filters to cut down on Spam. These
filters are dumping Spam
and/or bulk mailings into a separate location.
Although
this may cut down on Spam in your in-box, these filters are
also
dumping some legitimate email messages.
What's more, some hosting services not only filter the
email messages,
but they're also blocking entire hosting
companies. For example, the blocking
host may have gotten
some Spam complaints about a few marketers that host
with
ABC hosting company. (Keep in mind, ABC hosting company may
host
thousands of sites.) Rather than block the offending
marketers, the blocking
host decides to blacklist the
entire ABC host.
What this means is if you try to contact someone and their
hosting
company has blacklisted your host, your email will
not go through -- it will
bounce right back to you.
If you suspect you may not be receiving all of your email,
contact your
host and ask them if they're using Spam
filters or have blocked entire
hosting companies.
How Much Will Spam Cost Your Business?
How much time do you spend sorting through the Spam in your
email each
day? Add it up sometime -- I'll bet you'll find
you spend a lot more time
than you even realized -- time
that could have been spent on your
business.
If you're publishing an ezine or sending out any form of
opt-in
mailings, how many subscribers are actually
receiving your mailings?
Most-likely, not nearly as many
subscribers as you may think. How many lost
sales has this
cost you?
How many messages, such as information requests, customer
support
requests, etc., have you not received due to
filtering?
How many messages have you replied to that your customers
or potential
customers have never received due to
filtering?
As customer service says a lot about your business
practices, how many
customers will you lose?
The list goes on and on. But the point is this, Spam is
costing you
dearly.
Protecting Your Email Address
So how can you defend yourself? Well, it depends on which
side you're on
-- how to protect yourself, and/or how to
make sure your messages are getting
through.
In order to protect yourself against Spam, you first need
to understand
how your email address is obtained.
There are many unethical businesses online that collect and
sell email
addresses. They use robots that travel from link
to link in search of email
addresses. Their customers are
led to believe that these email addresses
belong to
individuals who want to receive mailings. However, much of
the
time, this isn't the case.
Never purchase a list of email addresses from anyone other
than a
reputable company. The only company I can recommend
is Post Master Direct.
http://www.postmasterdirect.com
To protect your email address from these robots, instead of
displaying
your address on your site, use a feedback form.
Not just any type of form,
but a form that doesn't display
your email address within the hidden form
fields. The only
form I can recommend is Master Feedback. You can pick up
a
free copy here:
http://willmaster.com/master/feedback/index.shtml
Anytime you're filling out a form online and you're asked
to provide
your email address, make sure you review the
site's "Privacy Policy" to
ensure that your email address
will not be sold or shared with a third
party.
Protecting Your In-box
To protect your in-box, you can use a Spam filtering
software program.
Although there are several available
online, the best one I've found is Mail
Washer. This
program will enable you to view all the email on your
server
without actually downloading it into your email
program. Once you've reviewed
your messages, you can create
filters and bounce the Spam messages back to
the sender.
Although you can pick up the program free, consider
supporting
the developer and register the software for a
small fee.
http://www.mailwasher.net
Avoiding the Spam Filters
If you're sending out a mailing to an opt-in list, there
are a few steps
you can take to make sure your message
won't trip the Spam filters:
1) Avoid using trigger words, such as Spam, fr*e, r*move,
etc. Although
the list is far too broad to list here, you
can learn more by reading the
following articles:
2) Avoid using JavaScript within your messages.
3) Avoid using "bad" words.
If you'd like to ensure your messages are getting through,
consider
opening email accounts with the popular providers.
You can send your mailings
to these accounts and monitor
their reception. If your mailings land in the
dump, you can
make some adjustments or even contact the company.
If you would like to test your outgoing email messages to
ensure they
won't trigger a Spam filter, Ken Evoy offers a
great service called
SpamCheck. This free service will
enable you to send a copy of your
publication, or any email
message, to a specific address and it will return a
report
of possible words that will trigger the Spam filters.
Conclusion
The Spam problem continues to get progressively worse.
Although there
isn't a simple solution to the problem, the
information provided in this
article should assist you in
not only avoiding Spam, but also avoiding the
filters for
your legitimate mailings.
It's really a shame we're even in this position. However,
we cannot
allow Spam to continue to infiltrate our
businesses. We must take the
necessary steps to ensure our
success.
Copyright © Shelley Lowery
About the Author:
You have permission to publish this article electronically,
in print, in
your ebook or on your web site, free of
charge, as long as the author bylines
are included.
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****
WARNING
--------------------------------
Any person reporting alleged s.pam to any person, persons,
or entities
without physical proof of said claim is guilty of both
fraud and a civil
crime and may be pursued and prosecuted to the
fullest extent of the law.
Further, should the said allegation result
in any interruption of normal
business activity of the company
and/or result in loss of income and/or
result in unnecessary
expenses, a civil suit will be brought against the
complaintant for
restitution.