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In this Issue
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** Download of the
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** Quote of the
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William Menninger:
Six essential qualities that are the key to success:
Sincerity,
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** Feature
Article
--------------------------------
How to Create Products and Make Money The Simplest, Easiest
Way.
By Robert Kleine
Having trouble coming up with product ideas? Did you
know that there is
a product that you can create in as
little as one afternoon?
An interview is the easiest way to create a new product
for you to sell
online or off. By far! Let's talk about it.
There are generally three ways to conduct an interview:
In person (face-to-face interview)
By telephone
By email
In this article I will be focusing on the "telephone"
interview.
Many beginners find interviewing a daunting experience and
avoid doing
interviews even when it could benefit a project
they're working on or be a
new product in itself.
Beginners Tip: To overcome your nervousness practice, and
then practice
some more, on your family and friends before
ever requesting your first
"phone" interview.
Below you will find a few tips for when the day arrives and
you need to
conduct THE INTERVIEW ...
Tools you will need:
Cassette Recorder Online Seminar Service (with recording
capability)
Notebook and Pen
Background Research:
Do your homework on the person before doing the interview.
This could involve search engines, the library, and the
who's who
directory etc.
Having some background knowledge will give you greater
self-confidence
and will help you to ask more interesting
questions
Interviews can be 10 minutes, 30 minutes, 1 hour or over
the course of a
month or more depending on the subject and
the focus of the interview.
When you make a time for the interview propose to take at
least 30 to 45
minutes.
Suggest to the person you are interviewing that they find
the most
comfortable place in their home or office to do
the interview. Being
comfortable and in their own
environment will put them at ease and make the
interview
process much simpler.
Preparing Questions:
Rule #1 Don't ask stupid questions... ask questions based
on the
research you performed and on items of interest brought up during the
interview.
Prepare your list of questions in advance jotting down the
questions and
points you want to ask in brief heading form
(they should be used only as a
point of reference during
the interview).
Listen carefully and establish a relaxed style of
questioning.
Allow the questions to flow according to the context,
glancing at your
list to refresh your memory or fill a long
pause in the conversation.
Be open to new questions and new points raised during the
interview.
Flexibility in your interviewing style will
allow you to pursue interesting
or relevant sidelines as they
come up.
Don't worry about ending up with more information than you
expected. If
it's valuable information it will only make
your audio product more
valuable.
If you are planning to use a cassette recorder, make sure
you check the
batteries, cassette tape and volume BEFORE
you begin the interview.
Always ask permission to record BEFORE the interview
starts, and then
get started on the interview. Few people object to
being recorded but if
they do, just use your notebook.
Using a recording device helps establish an easy-going
communication
between you and the person you are
interviewing as you are not constantly
having to check your
notes.
There are very inexpensive cassette recorders that will
hook directly up
to your telephone and create a very good
quality sound. There are also
services on the Internet that
will record the interview digitally which will
save you
time and expense in the end.
Be careful when recording that you don't lose concentration
as this will
"deaden" an interview.
Listen carefully to what is being said and be sure to
understand the
answers to your questions.
If you don't understand an answer ask your interviewee to
clarify their
answer.
If a person is evasive to a question or doesn't give an
answer, ask the
question in a different way and at another
point in your interview.
If someone gives "off the record information" turn the
recorder off.
Respect their right of privacy.
Always guide the interview process, but don't dominate it.
If the person
strays too far from the subject at hand, then
quickly guide them back.
Always keep the recording on file in case someone should
ever claim they
have been misquoted.
If the interview is likely to be in any way contentious the
recording
should remain in your file for
at least a year or two.
Using photographs of the interviewee:
There are times when you may want to use a photograph of a
person for
the project you are working on. Photos of the person being
interviewed make
your sales page (if you are planning on
writing a sales page for the
Internet) much more personal.
TIP: If you use photographs, always get a signed agreement
before using
them and as a safeguard for yourself have them
sign a Model Release Consent
form. There have been cases
when a person's photo has been used without
his/her prior consent
and the person has sued for modeling fees, invasion of
privacy, or
for various other reasons.
Note: For a variety of personal reasons some people may not
want their
picture to be used on the Internet. Always respect their
request if this is
the case.
Ask open-ended questions:
Asking open-ended questions instead of ones that invite a
yes or no
answer will give more interesting responses.
These questions usually begin with who, what, when, where
and how, and
cannot be answered with a straight yes or no.
Example: "When did you get into writing?" "what made you
decide on this
particular area of writing"? etc.
This type of questioning sets the framework of the
interview and is a
useful tool when digging for significant
information. (also you will have
plenty of useable material
at the end of the interview).
Write up any information within hours of the interview if
possible or at
least within a day or so. You want to have
the interview fresh in your
mind.
As a courtesy, offer to send the person you have just
interviewed a copy
of your article or the url to your web
site and send them a free copy of your
finished ebook or
recording.
To learn ALL the secrets of doing successful telephone
interviews and
profiting from them click on the link below
and get yourself a copy of "Other
People's Info". You won't
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It's
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About the Author: Robert Kleine has been marketing online
for over 5
years and is owner and webmaster of
NichExplosion
http://www.nichexplosion.com
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** 2nd Feature
Article
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New Workplace Paradigm Mandates That You Become A Home-Based
Entrepreneur
by Yank Elliott, MBA & IAHBE Staff Writer
"A home-based business will not work!"
You'll hear this from everyone—everyone, that is, except
successful
entrepreneurs. What do your parents, your
friends, your church, your school,
and everyone else you
know tell you about working in any way for yourself?
Nobody
can do it! That's what they say. They insist that you have
to work
hard, get into a well-paying profession, stay with
it for 40 years, and
retire with a large pension. To make
this work, one must begin a systematic
saving and
investment program very early in life and stick with it
until
retirement.
What's wrong with that picture?
When you first begin to work, retirement isn't likely to be
anywhere in
your thought process. Many owe tremendous
amounts for college loans plus
credit card debt; in an
article on the Bankrate.com Website, Lucy Lazarony
says the
average college student owes $2,200 on credit cards and
graduate
students owe even more—$5,800. Paying the minimum,
it would take over 12
years to pay off $1,000; go figure
how long it will take to pay off larger
balances. Add
student loans, and the average student owes a total
of
$20,402 according to Credit Card Research Program; that's
quite a lot
of money for a beginning employee to repay. The
point is beginning employees
aren't thinking of saving.
They want things like cars, boats, clothes, to get
married,
or to buy a home. And they still have those student loans
and an
ever-increasing credit card debt to repay. There's
no money available to
invest; not for many years...maybe
not ever.
Now what happens with the few young beginners who have the
self-control
to begin a serious investment program? All
investments carry risk; that's why
they pay you for making
them. Many investment vehicles are available ranging
from
real estate, mutual funds, stock market, all kinds of hedge
funds,
commodities, you name it. Most people have decided
on 401k plans, IRAs or
mutual funds as being the safest way
to go; but even these fairly safe plans
have been hit with
scandals like Worldcom and Enron and all the
other
accounting scams of the past few years. All these things
have caused
the value of retirement funds to plunge and
sometimes to disappear entirely.
You just can't depend on
any one source for continuing wealth if you aren't
working.
"Well", you say, "if I become a doctor or lawyer, I'll be
self-employed
and make a lot of money. I don't have to
worry about being an employee and be
told what to do by
others. I can keep the money I make and I'll never
have
worries about money."
One of the top financial institutions in the US (I don't
want to call
names, but I'm very familiar with it)
instructs all its agents and salesmen
to not call on
doctors, lawyers, and other professional people. Why?
They
all have nice homes, new cars, boats, and they are active
in
community life. They should be excellent prospects for
investments. But they
aren't!
These professionals often owe monstrous amounts of money
for school and
for those fine houses and cars and boats.
Dartmouth Medical School says 35%
of new doctors owe at
least $150,000. They are expected to maintain a
certain
lifestyle and they will have children who need to go to
college.
Do the math and you will see most doctors will be
approaching sixty when they
begin to emerge from their
mountain of debt. This is why the salesmen are
advised not
to call on professionals; they often have absolutely no
money
to invest!
This also means for most of their lives, doctors and other
professionals
are not actually self-employed. They work for
the host of lenders who have
furnished money, they work for
the community that expects a certain
lifestyle, they work
for the automobile and boat dealers who sold them
their
toys, and they work for the colleges educating their
children. They
are bound by their financial restraints so
they aren't self-employed at all.
They work for all these
other people. And what happens to this professional
if she
has an accident that makes her unable to practice her
profession?
Unless she had the foresight to buy disability
insurance (which she probably
didn't think she could afford
because of her other debts), she could be in
big financial
trouble.
It is ironic that the same reasons why people should start
a home-based
business are often given as the reasons why
they can't (don't have time;
don't have enough money; don't
really need to now). I am convinced that
everyone should
start a home business as early in life as they can,
which
is right now. Regardless of their personal situation,
almost
everyone needs a "Plan B"—a diversified stream of
income that doesn't put all
their eggs in one basket.
Even though people still have these same old excuses, there
are new
urgent reasons why everyone should be getting their
home business started
whether online or off. All these
operations need time to begin bringing in
money; you can't
just kick-start them and expect an automatic fountain
of
money.
What are these new and urgent problems facing us all? You
really need to
pay attention!
1. There is a frightening move toward employers dictating
everything an
employee does at home or everywhere. The
latest development of this issue is
the smoking ban
initiated by the Michigan company Weyco. As a result of
its
firing of several workers, the Los Angeles Times reports a
Michigan
legislator has introduced "lifestyle legislation"
banning an employer from
firing people for legal activities
away from the workplace. Only a few states
have such laws
and the federal law covers only race, religion, or
gender.
The lawmaker rightfully has addressed the possibility of
extension
of this concept to many other areas like drinking
beer or clothing
unacceptable to an employer. Other current
high profile issues could include
weight control, social
behavior, and political correctness in speech or
actions.
Do you really believe anyone should be able to tell an
employee
how to act in a legal way off the job? Disgusting!
2. September 11, 2001, has shown the spotlight on the
possibility of a
mass public illness from some terrorist
act that can make millions sick. This
Homeland Security
issue is certainly a legitimate concern, but when
you
consider the flu vaccine shortage, many people have also
begun to be
greatly concerned about workplace germ issues.
All the news media have
addressed public concerns about
communicating disease among those around you.
On NBCs Today
Show, (February 16, 2005), Al Roker said employees coming
to
work sick has been estimated to cost employers $159
billion a year! I totally
agree people should stay home if
they are sick. BUT what about hourly
workers? The NBC show
says, for example, flu usually lasts five or six days,
but
workers usually come back in less than two days. No work,
no pay; they
starve to death. So what if employers start
firing employees who come in sick
despite warnings? These
guys have to eat. So even when the employer gives
paid sick
leave to hourly people, will an employee be fired if
their
employer thinks they used their sick leave more often
than
necessary? Who can work when they're in constant fear of
getting a
bad cold and being forced into a pay cut?
3. Offshoring of jobs to cheaper developing countries has
become a very
serious issue for many workers. This has the
ability to affect any job that
can be entirely done by
telephone or computer: customer service and
most
programming and Information Technology (IT) jobs are the
most recent
victims. Public Citizen reports there are no
hard facts about the total
number of US jobs lost or to be
lost, but they do give these data:
* Gartner Group says 10 percent of technology jobs will be
offshore by
this year, 2005.
* Gartner also says 25 percent of traditional IT jobs will
go by
2010.
* AT Kearney believes 500,000 (8%) of jobs in banking,
brokerage, and
insurance will be offshored by May, 2008.
Can you afford not to hedge your bets and protect yourself
against the
possibility of this happening to your Job? I
don't think so.
4. Here come the robots and computer-operated machines. A
few years ago
I observed firsthand the effects of
automation on the textile industry in the
US. The hosiery
knitting machines used to be operated by one operator
for
every eight or ten machines and a mechanic who looked after
maybe
twenty machines. Then came high speed electronic
machines where several
hundred machines could be operated
by one person at a control panel and one
mechanic could
often repair a problem remotely from a computer
console.
Changing patterns, formerly an extremely labor-intensive
process,
could now be done in just a few minutes with a
software program. The textile
industry is nearly extinct in
the U.S. at this time.
The hosiery experience has formed an image in my mind of
very large
buildings with thousands of machines operated,
at some point in the future,
by maybe two or three people.
So two or three people will replace thousands
of workers
who will have no jobs as we know them. In this
factory,
computers connected to robots will receive orders and
transmit
them to the proper equipment for production;
robots will then ship the
products to wherever they are
required, no human hands involved.
Farfetched? Look at some of the unbelievable things already
in the
works. Doctors are being assisted by surgical
robots, Japanese are developing
robots to care for elderly
people, and the Smithsonian Institution's National
Museum
of American History has used a robotic tour guide.
Development has
begun on a desktop robot system capable of
producing just about anything we
use in our daily lives and
others are developing a robot system that can
build entire
buildings. The list is limited only by the imagination
of
technicians.
Whatever happens, jobs are being eliminated worldwide,
possibly
including yours. The doctors and medical
technicians are already at risk as
are accounts and tax
preparers. Medical robots along with tax return
and
accounting software will reduce demand for these skilled
workers.
Stock brokers, legal research, and programming
jobs are all either going to
developing countries or they
will be replaced by Web services or software
that does
their work; there could be much less demand for any of
these
people.
These developing issues mean that work as we know it is
likely to cease
or at least drastically change. In a few
years (we don't know how many or how
few) there may be no
office or manufacturing jobs for people to use for
income.
We have seen that even service and professional occupations
are
endangered; there is already a robot vacuum cleaner
available for home use.
So what are people to do? How will
they pay for their needs?
There are some who say the U.S. workforce will not be able
to meet
demand for workers in a few years; others say there
are plenty of workers.
The facts are that the workforce
probably isn't declining, it is just growing
at a very slow
rate. Some say greater productivity will cover
the
shortfall of employees. If the worker replacement ideas
we've
discussed actually take place, most jobs will be
eliminated and there won't
be a need for ANY workers. If
automation doesn't do this and there is a
greater demand
for employees, many say increased productivity
will
compensate for any shortfall. Either way employees will
lose. If
there are no jobs, they will have no income; if
productivity is used to
overcome a worker shortage,
employees will become overworked and underpaid;
they will
burn out and be useless. Not a good scenario either way;
there
really is no upside.
In reality, none of these extremes is likely to happen, at
least not in
the short run, but there probably will be
increasing job loss pressure in the
workplace. The
government will figure some way to keep displaced
workers
from by starving offering a subsistence payment of some
kind.
Would you like to just exist for most of your life
without contributing
anything to society? Probably not.
Here's how to prepare for the negative pressure that any of
these
employment developments might place on your future
income potential:
1. Start a home-based business either using the Internet or
some other
business not likely to be impacted by automation
or offshoring. You may have
to try two or three things
before finding the right one, so its best to get
into
opportunities requiring a small investment. When you begin
to
succeed, you can put money into a more costly program if
your research comes
up with a winner.
2. Constantly educate yourself and obtain as many new
skills as you can
so you can participate in opportunities
as they arise.
3. Actively look for opportunities in emerging fields. If
you like one
and think you are qualified, seize the chance
immediately before it
vanishes.
Remember the first and best defense for you is the first
option: become
a home-based entrepreneur with your own
business. Even if you are successful
in remaining employed
in something you enjoy, your business will provide
extra
income and a sense of financial security.
RESOURCES:
Huffstutter, P.J. "Where There's Smoke, It Wouldn't Lead to
Firing." Los
Angeles Times website: Latimes.com, February
9, 2005:
http://story.news.yahoo.com/news?tmpl=
story2&u=/latimests/20050209/
ts_latimes/wheretheressmokeitwouldntleadtofiring
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
© Yank Elliott. All
rights
reserved worldwide.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Eye-Popping, Jaw-Dropping And Heart-Stopping Revelation And
Concept That You've Never Experienced Before In Your Quest To
Be One Of
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Possible!"
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